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Strategic Market Management / David A. Aaker.

By: Material type: TextPublication details: Hoboken, NJ : John Wiley & sons, c2008.Edition: 8th edDescription: xii, 322 p. : ill. ; 23 cmISBN:
  • 9780470056233 (pbk. : alk. paper)
  • 0470056231 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8 AAk
LOC classification:
  • HF5415.13 .A23 2008
Online resources:
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Alahram 658.8 AAk (Browse shelf(Opens below)) 06462 Available 000014505
Book - Borrowing Central Library First floor Alahram 658.8 AAk (Browse shelf(Opens below)) 349 Available 000016369
Total holds: 0

Includes bibliographical references and index.

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