Handbook of strategic marketing communications: (Record no. 8622)

MARC details
000 -LEADER
fixed length control field 00820nac a22002171u 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8124202923
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number SMI
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 8622
-- 8622
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith, Paul
245 ## - TITLE STATEMENT
Title Handbook of strategic marketing communications:
Remainder of title New ways to build and integrate communications/
Statement of responsibility, etc Paul Smith, Chris Berry and Alan Pulford
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Crst Publications,2003
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent 300 p.
Other physical details ill.;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note distributer: Al-Ahram
511 ## - PARTICIPANT OR PERFORMER NOTE
Participant or performer note catalogued by: wessam
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Berry, Chris,
Dates associated with a name 1944-
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pulford, Alan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.802SMI
Holdings
Withdrawn status Item status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
        Central Library Central Library First floor 08/03/2016 Purchase 2 3 658.802SMI 000010392 15/07/2025 26/09/2011 Book - Borrowing

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