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Handbook of strategic marketing communications:

Smith, Paul

Handbook of strategic marketing communications: New ways to build and integrate communications/ Paul Smith, Chris Berry and Alan Pulford - New Delhi: Crst Publications,2003 2003 - 300 p. ill.; 25 cm.

distributer: Al-Ahram

catalogued by: wessam

ISBN: 8124202923

Subjects--Topical Terms:
Communication in marketing
Strategic planning.

Dewey Class. No.: 658.802 / SMI

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