The art and science of marketing : (Record no. 6587)

MARC details
000 -LEADER
fixed length control field 00631nac a22001811u 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199285563
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number DOW
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 6587
-- 6587
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dowling, Grahame R.
245 ## - TITLE STATEMENT
Title The art and science of marketing :
Remainder of title marketing for marketing managers /
Statement of responsibility, etc Grahame R. Dowling.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford :
Name of publisher, distributor, etc Oxford University Press, 2004.
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent xv, 441 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note distributer: Al-Ahram
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
511 ## - PARTICIPANT OR PERFORMER NOTE
Participant or performer note catalogued by: wesssam
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.8 DOW
Holdings
Withdrawn status Item status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Koha item type
        Central Library Central Library First floor 27/11/2007 Purchase   658.8 DOW 000008302 15/07/2025 Book - Borrowing

© BUE Library 2020