The art and science of marketing :
Dowling, Grahame R.
The art and science of marketing : marketing for marketing managers / Grahame R. Dowling. - Oxford : Oxford University Press, 2004. 2004 - xv, 441 p. : ill. ; 25 cm.
distributer: Al-Ahram
Includes bibliographical references and index
catalogued by: wesssam
9780199285563
Marketing.
658.8 / DOW
The art and science of marketing : marketing for marketing managers / Grahame R. Dowling. - Oxford : Oxford University Press, 2004. 2004 - xv, 441 p. : ill. ; 25 cm.
distributer: Al-Ahram
Includes bibliographical references and index
catalogued by: wesssam
9780199285563
Marketing.
658.8 / DOW