The philosophy of branding : (Record no. 3902)

MARC details
000 -LEADER
fixed length control field 00944nac a22002171u 4500
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003028084
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749441933
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82701
Item number B8253
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 3902
-- 3902
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Braun, Thom,
245 14 - TITLE STATEMENT
Title The philosophy of branding :
Remainder of title great philosophers think brands /
Statement of responsibility, etc Thom Braun.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
Name of publisher, distributor, etc Sterling, VA :
-- Kogan Page,2004
Date of publication, distribution, etc 2004.
300 ## - PHYSICAL DESCRIPTION
Extent 192 p. ;
Dimensions 19 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Philosophy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business names
General subdivision Philosophy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management
General subdivision Philosophy.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0414/2003028084.html">http://www.loc.gov/catdir/toc/ecip0414/2003028084.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0715/2003028084-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2003028084-d.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.82701B8253
Holdings
Withdrawn status Item status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
        Central Library Central Library First floor 05/08/2007 Purchase 10 33 658.82701 BRA 000000166 15/07/2025 28/11/2022 Book - Borrowing

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