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The philosophy of branding :

Braun, Thom,

The philosophy of branding : great philosophers think brands / Thom Braun. - London ; Sterling, VA : Kogan Page,2004 2004. - 192 p. ; 19 cm.

ISBN: 0749441933

LCCN: 2003028084

Subjects--Topical Terms:
Brand name products--Philosophy.
Business names--Philosophy.
Product management--Philosophy.

Dewey Class. No.: 658.82701 / B8253

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