How brands grow / (Record no. 25648)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00801cam a22002295a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16350892 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171123102422.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100727s2016 enka frb 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780195596267 (v. 2) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Language of cataloging | eng |
| Transcribing agency | UKM |
| Modifying agency | DLC |
| -- | EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | ROM |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Romaniuk, Jenni. |
| 245 10 - TITLE STATEMENT | |
| Title | How brands grow / |
| Statement of responsibility, etc | Jenni Romaniuk, Byron Sharp. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford ; |
| -- | New York : |
| Name of publisher, distributor, etc | Oxford University Press, |
| Date of publication, distribution, etc | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v. 2 (xiv ,233 p.) : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | v. 2. Including emerging markets, services and durables, new brands and luxury brands. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| Source of heading or term | BUEsh |
| 9 (RLIN) | 10059 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | BAEPS, Business Administration |
| -- | BAEPS, Economics |
| -- | Generalities |
| Arrived date list | November2017 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sharp, Byron. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 23/11/2017 | Purchase | 750.00 | 1 | 7 | 658.827 ROM | 000042548 | 15/07/2025 | 23/11/2017 | Book - Borrowing |