Creative strategy in advertising / (Record no. 21474)

MARC details
000 -LEADER
fixed length control field 00825nam a22002535a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201128023701.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160322t2011 maua fr 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781424069071
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1424069076
040 ## - CATALOGING SOURCE
Original cataloging agency EG-ScBUE
Language of cataloging eng
Transcribing agency EG-ScBUE
Modifying agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 659.132
Item number DRE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Drewniany, Bonnie L.
9 (RLIN) 39632
245 10 - TITLE STATEMENT
Title Creative strategy in advertising /
Statement of responsibility, etc Bonnie L. Drewniany, A. Jerome Jewler.
250 ## - EDITION STATEMENT
Edition statement 10th ed., International ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Wadsworth / Cengage Learning,
Date of publication, distribution, etc c.2011.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 328 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Index : p. 321-328.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term BUEsh
9 (RLIN) 2128
Topical term or geographic name as entry element Advertising copy.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising layout and typography.
Source of heading or term BUEsh
9 (RLIN) 39633
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college Communication and mass media
Arrived date list March2016
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jewler, A. Jerome
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     sphinx Central Library Central Library First floor 22/03/2016 Purchase 215.00 71066   659.132 DRE 000032144 15/07/2025 269.00 Book - Borrowing

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