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Creative strategy in advertising /

Drewniany, Bonnie L.

Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler. - 10th ed., International ed. - Boston : Wadsworth / Cengage Learning, c.2011. - xvi, 328 p. : ill. ; 24 cm.

Index : p. 321-328.

ISBN: 9781424069071 1424069076

Subjects--Topical Terms:
Advertising copy.
Advertising layout and typography.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 659.132 / DRE

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