Marketing Research : (Record no. 16145)

MARC details
000 -LEADER
fixed length control field 01846cam a22003258a 4500
001 - CONTROL NUMBER
control field 12985853
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20070105151117.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 021030s20062010nyu |rb 001 0 eng u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136094236
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136094236
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.83
Item number MAL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
9 (RLIN) 20889
245 10 - TITLE STATEMENT
Title Marketing Research :
Remainder of title An Applied Approach /
Statement of responsibility, etc Naresh K. Malhotra.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
Remainder of edition statement Global Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent 929 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 20890
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision Methodology.
9 (RLIN) 20891
653 ## - INDEX TERM--UNCONTROLLED
Resource For college
Arrived date list October2011
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type Materials specified (bound volume or other part)
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 16/10/2011   4 16 658.83 MAL 000025418 15/07/2025 18/06/2012 Book - Borrowing  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 16/10/2011   20 99 658.83 MAL 000025419 15/07/2025 05/07/2018 Book - Borrowing  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 16/10/2011   21 109 658.83 MAL 000025420 15/07/2025 13/09/2020 Book - Borrowing  
  Lost & Replaced Dewey Decimal Classification     Baccah Central Library Central Library First floor 16/10/2011 Purchase 8 48 658.83 MAL 000025421 17/09/2015 01/07/2015 Book - Borrowing 000030935
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 16/10/2011   7   658.83 MAL 000025422 15/07/2025 03/11/2013 NB - Book (Non borrowing)  

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