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Marketing Research :

Malhotra, Naresh K.

Marketing Research : An Applied Approach / Naresh K. Malhotra. - 6th ed. Global Edition - Boston : Prentice Hall, c2010. - 929 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0136094236 9780136094236

Subjects--Topical Terms:
Marketing research.
Marketing research--Methodology.

Subjects--Index Terms:

Dewey Class. No.: 658.83 / MAL

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