The Practice of Market Research : (Record no. 13732)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01250cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15402393 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20100107152650.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080807s2009 enka | b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008034380 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273717072 (pbk. : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn242567032 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BTCTA |
| -- | BWKUK |
| -- | BWK |
| -- | CUD |
| -- | YDXCP |
| -- | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M3827 2009 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 22 |
| Item number | MCG |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McGivern, Yvonne. |
| 9 (RLIN) | 12891 |
| 245 14 - TITLE STATEMENT | |
| Title | The Practice of Market Research : |
| Remainder of title | An Introduction / |
| Statement of responsibility, etc | Yvonne McGivern. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow, England : |
| Name of publisher, distributor, etc | Prentice Hall/Financial Times, |
| Date of publication, distribution, etc | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 548 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| General subdivision | Methodology. |
| 9 (RLIN) | 12892 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social sciences |
| General subdivision | Research |
| -- | Methodology. |
| 9 (RLIN) | 12893 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book - Borrowing |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Alahram | Central Library | Central Library | First floor | 17/03/2010 | 199.00 | 300 | 5 | 3 | 658.83 MCG | 000020256 | 15/07/2025 | 06/02/2017 | Book - Borrowing |