The Practice of Market Research :
McGivern, Yvonne.
The Practice of Market Research : An Introduction / Yvonne McGivern. - 3rd ed. - Harlow, England : Prentice Hall/Financial Times, c2009. - xxx, 548 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273717072 (pbk. : alk. paper)
2008034380
Marketing research--Methodology.
Social sciences--Research--Methodology.
HF5415.2 / .M3827 2009
658.83 / MCG
The Practice of Market Research : An Introduction / Yvonne McGivern. - 3rd ed. - Harlow, England : Prentice Hall/Financial Times, c2009. - xxx, 548 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273717072 (pbk. : alk. paper)
2008034380
Marketing research--Methodology.
Social sciences--Research--Methodology.
HF5415.2 / .M3827 2009
658.83 / MCG