the business of Marketing /
Varadarajan, P. Rajan
the business of Marketing / P. Rajan Varadarajan - New Delhi: Jaico pub.,2001 2001 - 366p.: 24 cm. ill.; - The International library of critical writings in business history ; 6 An Elgar reference collection .
distributer: Al-Ahram
Includes bibliographical references and index.
catalogued by: wessam
8172248768
Marketing
658.8 / VAR
the business of Marketing / P. Rajan Varadarajan - New Delhi: Jaico pub.,2001 2001 - 366p.: 24 cm. ill.; - The International library of critical writings in business history ; 6 An Elgar reference collection .
distributer: Al-Ahram
Includes bibliographical references and index.
catalogued by: wessam
8172248768
Marketing
658.8 / VAR