Cases in strategic marketing /
Swayne, Linda.
Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter. - 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall,c1993. c1993. - xxvii, 819 p. : ill., maps ; 25 cm.
Distributer : Al-Ahram.
Includes bibliographical references.
Catalogued By : Mahitab.
0131192310 (case)
92017671
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
658.802 / SWA
Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter. - 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall,c1993. c1993. - xxvii, 819 p. : ill., maps ; 25 cm.
Distributer : Al-Ahram.
Includes bibliographical references.
Catalogued By : Mahitab.
0131192310 (case)
92017671
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
658.802 / SWA