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Cialdini, Robert B.,

Influence : the psychology of persuasion / Robert B. Cialdini, Ph.D.. - First Harper Business new and expanded hardcover edition. New and expanded. - xix, 568 pages : illustrations ; 24 cm

Revised edition of the author's Influence, ©1993.

Includes bibliographical references and index.

"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"--

ISBN: 9780062937650

Subjects--Topical Terms:
Influence (Psychology)
Persuasion (Psychology)
Compliance.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 153.852 / CIA