The Innovative sale :

Donnolo, Mark.

The Innovative sale : unleash your creativity for better customer solutions and extraordinary results / Mark Donnolo. - New York : AMACOM, c.2014. - xii, 276 p. : forms, table ; 23 cm.

Index : p. 267-276.

In this groundbreaking book on sales creativity, readers will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers' needs while expanding the salesperson's entire way of thinking. Packed with real-life examples and powerful principles.

9780814433478


Sales management.
Creative ability in business.
Customer relations--Management.
Selling.





658.81 / DON