Marketing across cultures /
Usunier, Jean-Claude.
Marketing across cultures / Jean-Claude Usunier, Julie Lee. - 4th ed. - New York : Financial Times Prentice Hall,2005 2005. - 573 p. : col. ill . ; 25 cm.
Includes bibliographical references and index.
0273685295 (alk. paper)
2004057632
Export marketing--Social aspects.
International business enterprises--Social aspects.
Intercultural communication.
658.84 / U88
Marketing across cultures / Jean-Claude Usunier, Julie Lee. - 4th ed. - New York : Financial Times Prentice Hall,2005 2005. - 573 p. : col. ill . ; 25 cm.
Includes bibliographical references and index.
0273685295 (alk. paper)
2004057632
Export marketing--Social aspects.
International business enterprises--Social aspects.
Intercultural communication.
658.84 / U88