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Essentials of marketing /

Lamb, Charles W.

Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - 6th ed. Pearson International Edition - Australia : South-Western, c2009. - xxix, 546 p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780324584424 0324584423

LCCN: 2007938581

Subjects--Topical Terms:
Marketing --Management.
Marketing

Dewey Class. No.: 658.8 / LAM

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