000			01492nam a22003495a 4500
006			a||||f ||z 00| 0
008			101103t2004 maua frb 001 0 eng d
020			_a0072536861
020			_a9780072536867
040			_aEG-ScBUE _beng _cEG-ScBUE
082	0	4	_a658.83420973 _bHAW _222
100	1		_aHawkins, Del I. _920892
245	1	0	_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney.
250			_a9th ed.
260			_aNew York : _bMcGraw-Hill/Irwin / The McGraw-Hill Companies, Inc., _cc.2004.
300			_axxvi, 790 p. : _bill. (chiefly col.) ; _c26 cm. + _e1 CD-ROM (4 3/4 in.)
490	0		_aMcGraw-Hill/Irwin series in marketing.
500			_aIndex: p. 755-790.
504			_aIncludes bibliographical references.
538			_aSystem requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.
590			_aMohamed Hussein Reviewed by: Wessam
650	0	0	_aConsumer behavior _zUnited States. _920893 _2BUEsh
650	0	0	_aMarket surveys _zUnited States. _920894 _2BUEsh
650	0	0	_aConsumer behavior _zUnited States _xCase studies. _920895 _2BUEsh
651			_2BUEsh
653			_bBUSADM
655			_vreading book _934232
700	1		_aBest, Roger J. _920896
700	1		_aConey, Kenneth A. _920897
830			_aMcGraw-Hill/Irwin series in marketing.
942			_cBB _k658.83420973 HAW _2ddc
999			_c9322 _d9322