000 00748nac a22002051u 4500
020 _a0273646672 (alk. paper)
082 0 0 _a658.8
_bBLY
090 _c9043
_d9043
100 _aBlythe, Jim.
245 1 0 _aEssentials of marketing /
_cJim Blythe.
250 _a2nd ed.
260 _aNew York :
_bFinancial Times Prentice Hall,2001.
_cc2001.
300 _a287 p. :
_bill. ;
_c24 cm.
500 _aDistributed by: Dar Fathy Taha Mohamed Desoukey
504 _aIncludes bibliographical references and index.
511 _aCatalogued by: Sara
650 0 _aMarketing.
942 _cBB
_k658.8BLY
999 _c9043
_d9043