000			01548nac a22002171u 4500
999			_c9 _d9
008			100916t2005 nju||||| |||| 00| 0 eng d
010			_a 2004029593
020			_a0131469185
040			_aEG-ScBUE _cEG-ScBUE
082	0	0	_a658.8 _bKOT _222
100			_aKotler, Philip. _919393
245	1	0	_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong.
250			_a11th ed.
260			_aUpper Saddle River, NJ : _bPearson Prentice Hall, _c2005.
300			_a1 V. (various pagings): _bCol. ill.; _c28 cm.
505	0		_aMarketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
650		0	_aMarketing. _919394 _2BUEsh
651			_2BUEsh
700	1		_aArmstrong, Gary. _919395
942			_cBB _k658.8 KOT _2ddc