| 000 | 01299nac a22003131u 4500 | ||
|---|---|---|---|
| 010 | _a 2004014622 | ||
| 020 | _a0749442921 | ||
| 082 | 0 | 0 |
_a658.834 _bCON |
| 090 |
_c8636 _d8636 |
||
| 100 | _a20080729 | ||
| 245 | 0 | 0 |
_aConsumer insight : _bhow to use data and market research to get closer to your customer / _c[edited by] Merlin Stone, Alison Bond & Bryan Foss. |
| 260 |
_aLondon ; _aSterling, Va.c2004. _bKogan Page, c2004. |
||
| 300 |
_axv, 288 p. : _bill. ; _c24 cm. |
||
| 490 | 1 | _aMarket research in practice | |
| 500 | _aDistributer: Baccah. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 511 | _aCatalogued By: Mahitab. | ||
| 650 | 0 |
_aCustomer relations _xManagement. |
|
| 650 | 0 | _aMarketing research. | |
| 650 | 0 | _aDatabase marketing. | |
| 700 | 1 |
_aStone, Merlin, _d1948- |
|
| 700 | 1 | _aBond, Alison. | |
| 700 | 1 | _aFoss, Bryan. | |
| 830 | 0 | _aMarket research in practice series. | |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0419/2004014622.html |
| 856 | 4 | 1 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2004014622-d.html |
| 942 |
_cBB _k658.834CON |
||
| 999 |
_c8636 _d8636 |
||