| 000 | 00820nac a22002171u 4500 | ||
|---|---|---|---|
| 020 | _a8124202923 | ||
| 082 |
_a658.802 _bSMI |
||
| 090 |
_c8622 _d8622 |
||
| 100 | _aSmith, Paul | ||
| 245 |
_aHandbook of strategic marketing communications: _bNew ways to build and integrate communications/ _cPaul Smith, Chris Berry and Alan Pulford |
||
| 260 |
_aNew Delhi: _bCrst Publications,2003 _c2003 |
||
| 300 |
_a300 p. _bill.; _c25 cm. |
||
| 500 | _adistributer: Al-Ahram | ||
| 511 | _acatalogued by: wessam | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aStrategic planning. | ||
| 700 |
_aBerry, Chris, _d 1944- |
||
| 700 | _aPulford, Alan | ||
| 942 |
_cBB _k658.802SMI |
||
| 999 |
_c8622 _d8622 |
||