000			01032nac a22002651u 4500
010			_a 2006052745
020			_a9780273706939 (pbk.)
020			_a0273706934 (pbk.)
082	0	0	_a658.802 _bPEL
090			_c8402 _d8402
100			_aPelsmacker, Patrick de
245	1	0	_aFoundations of marketing communications :a European perspective / _ba European perspective / _cPatrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
250			_a3rd ed.
260			_aNew York : _bPrentice Hall,2007. _cc2007.
300			_axviii: 610p. _bIll. [some col.] _c25cm.
500			_aDistributer: Al-Ahram
504			_aIncludes bibliographical references and index.
511			_aCatalogued by: Sara
650		0	_aCommunication in marketing _zEurope.
650		0	_aAdvertising.
700	1		_aGeuens, Maggie, _d1969-
700	1		_aBergh, Joeri van den, _d1971-
942			_cBB _k658.802PEL
999			_c8402 _d8402