000 00813nac a22002411u 4500
010 _a 2006938349
020 _a9780618799701 (hbk. : library ed.)
020 _a0618799702 (hbk. : library ed.)
082 _a658.8
_bPRI
090 _c7684
_d7684
100 _aPride, William M.
245 1 0 _aMarketing /
_cWilliam M. Pride, O.C. Ferrell.
250 _a14th ed.
260 _aBoston :
_bHoughton Mifflin Co.,2008
_c2008.
300 _a1 v. (various pagings) :
_bill. ;
_c29 cm.
500 _aRev. ed. of: Marketing : concepts and strategies. 2006.
500 _adistributer: Bacca
504 _aIncludes bibliographical references and indexes.
511 _acatalogued by: wessam
650 0 _aMarketing.
700 1 _aFerrell, O. C.
942 _cBB
_k658.8PRI
999 _c7684
_d7684