| 000 | 00831nac a22002291u 4500 | ||
|---|---|---|---|
| 010 | _a 95036703 | ||
| 020 | _a0131257331 | ||
| 082 | 0 | 0 |
_a658.83 _bMAL |
| 090 |
_c5471 _d5471 |
||
| 100 | _aMalhotra, Naresh K. | ||
| 245 | 1 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall,c1996. _cc1996. |
||
| 300 |
_axxxiii, 890 p. : _bill. ; _c26 cm. |
||
| 500 | _aDistributer : Al Ahram. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 511 | _aCatalogued By : Mahitab. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing research _xMethodology. |
|
| 942 |
_cBB _k658.83MAL |
||
| 999 |
_c5471 _d5471 |
||