000 00812nac a22002171u 4500
010 _a 2004040085
020 _a0131469568
082 0 0 _a658.8
_bBES
090 _c7292
_d7292
100 _aBest, Roger J.
245 1 0 _aMarket-based management :
_bstrategies for growing customer value and profitability /
_cRoger J. Best.
250 _a4th ed.
260 _aUpper Saddle River, N.J. :
_bPearson/Prentice Hall,2005
_c2005.
300 _axxii, 506 p. :
_bill. ;
_c24 cm.
500 _adistributer: Al-Ahram
504 _aIncludes bibliographical references and index.
511 _acatalogued by: wessam
650 0 _aMarketing
_xManagement.
942 _cBB
_k658.8BES
999 _c7292
_d7292