000			01420nam a22003375a 4500
008			150817t1998 m ao frb 001 0 eng d
010			_a 97001290
020			_a0071153241
020			_a9780071153249
040			_aEG-ScBUE _beng _cEG-ScBUE
082	0	4	_a658.83420973 _bHAW _222
100	1		_aHawkins, Del I.
245	1	0	_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney.
250			_a7th ed.
260			_aBoston, Massachusetts : _bThe McGraw-Hill Companies, Inc., _cc.1998.
300			_axxv, 760 p. : _bill. (some col.) ; _c26 cm.
490	0		_aThe Irwin/McGraw-Hill series in marketing
500			_aIndexes: p. 737-760.
504			_aIncludes bibliographical references.
538			_aSystem requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.
590			_aMohamed Hussein reviewed by: Wessam
650	0	0	_aConsumer behavior _zUnited States. _2BUEsh
650	0	0	_aMarket surveys _zUnited States. _2BUEsh
650	0	0	_aConsumer behavior _zUnited States _xCase studies. _2BUEsh _920895
651			_2BUEsh
653			_bBUSADM _cAugust2015
700	1		_aBest, Roger J. _920896
700	1		_aConey, Kenneth A. _920897
800			_aThe Irwin/McGraw-Hill series in marketing
942			_cBB _k658.83420973 HAW _2ddc
999			_c7091 _d7091