| 000 | 00694nac a22002051u 4500 | ||
|---|---|---|---|
| 020 | _a8172248768 | ||
| 082 | 0 | 0 |
_a658.8 _bVAR |
| 090 |
_c6957 _d6957 |
||
| 100 | _aVaradarajan, P. Rajan | ||
| 245 | 0 | 0 |
_athe business of Marketing / _bP. Rajan Varadarajan |
| 260 |
_aNew Delhi: _aJaico pub.,2001 _b2001 |
||
| 300 |
_a366p.: _cill.; _b24 cm. |
||
| 440 | 4 |
_aThe International library of critical writings in business history ; _v6 |
|
| 440 | 4 | _aAn Elgar reference collection | |
| 500 | _adistributer: Al-Ahram | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 511 | _acatalogued by: wessam | ||
| 650 | 0 | _aMarketing | |
| 942 |
_cBB _k658.8VAR |
||
| 999 |
_c6957 _d6957 |
||