000			02200nac a22003011u 4500
010			_a 2004007665
020			_a0471659509
082	0	0	_a658.8 _bFOX
090			_c6608 _d6608
100			_aFox, Jeffrey J.,
245	1	4	_aThe dollarization discipline : _bhow smart companies create customer value-- and profit from it / _cJeffrey J. Fox, Richard C. Gregory.
260			_aHoboken, N.J. : _bWiley,2004 _c2004.
300			_aix, 262 p. : _bill. ; _c24 cm.
500			_adistributer: Al-Ahram
504			_aIncludes bibliographical references and index.
505	0		_aGetting started with dollarization -- Value is a number -- Why dollarize? -- After the bubble burst -- Dollarization and selling your price -- Dollarization and selling something new -- Shortening the sales cycle -- Dollarization to protect and keep business -- Removing doubt in the seller's mind -- Dollarization to get a prospect's attention -- Dollarization and channel partners -- Dollarization and selling services -- Dollarization and marketing communications -- Pricing new products -- Dollarizing and market segmentation -- Dollarization in consumer marketing -- Dollarization and the commodity myth -- Dollarization and new product direction -- The mechanics of dollarization -- How to dollarize any benefit -- Developing dollarization data -- Making dollarization work with the customer -- Constructing the customer value file -- The dollarization doctrine : ten rules for successful dollarization.
511			_acatalogued by: wessam
650		0	_aMarketing _xManagement.
650		0	_aSales management.
650		0	_aValue added.
650		0	_aConsumer satisfaction _xEvaluation.
700	1		_aGregory, Richard C., _d1965-
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley042/2004007665.html
856	4	2	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0417/2004007665.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0616/2004007665-b.html
942			_cBB _k658.8FOX
999			_c6608 _d6608