| 000 | 00631nac a22001811u 4500 | ||
|---|---|---|---|
| 020 | _a9780199285563 | ||
| 082 |
_a658.8 _bDOW |
||
| 090 |
_c6587 _d6587 |
||
| 100 | _aDowling, Grahame R. | ||
| 245 |
_aThe art and science of marketing : _b marketing for marketing managers / _c Grahame R. Dowling. |
||
| 260 |
_aOxford : _bOxford University Press, 2004. _c2004 |
||
| 300 |
_axv, 441 p. : _bill. ; _c 25 cm. |
||
| 500 | _adistributer: Al-Ahram | ||
| 504 | _aIncludes bibliographical references and index | ||
| 511 | _acatalogued by: wesssam | ||
| 650 | _aMarketing. | ||
| 942 |
_cBB _k658.8 DOW |
||
| 999 |
_c6587 _d6587 |
||