| 000 | 01053nac a22002771u 4500 | ||
|---|---|---|---|
| 010 | _a 96019807 | ||
| 020 | _a0070189544 (paper) | ||
| 082 | 0 | 0 |
_a658.8 _bETZ |
| 090 |
_c6089 _d6089 |
||
| 100 | _aEtzel, Michael J. | ||
| 245 | 1 | 0 |
_aMarketing / _cMichael J. Etzel, Bruce J. Walker, William J. Stanton. |
| 250 | _a11th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill,c1997. _cc1997. |
||
| 300 |
_a1 v. (various pagings) : _bcol. ill. ; _c26 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 500 | _aRev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994. | ||
| 500 | _aDistributer: Al-Ahram. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 511 | _aCatalogued By: Mahitab. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aWalker, Bruce J. | |
| 700 | 1 | _aStanton, William J. | |
| 700 | 1 | _aStanton, William J. | |
| 942 |
_cBB _k658.8ETZ |
||
| 999 |
_c6089 _d6089 |
||