| 000 | 00766cam a22002415a 4500 | ||
|---|---|---|---|
| 008 | 150817t1997 ||||| |||| 001 0 eng d | ||
| 010 | _a 96019557 | ||
| 020 | _a0132527103 | ||
| 020 | _a9780132634204 | ||
| 040 |
_aEG-ScBUE _beng _cEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.8 _bKOT _222 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing : _ban introduction / _cPhilip Kotler, Gary Armstrong. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1997. |
||
| 300 |
_a1 v. (various pagings) : _bcol. ill. , map ; _c26 cm. |
||
| 500 | _aIncludes index . | ||
| 504 | _aIncludes bibliographical references . | ||
| 650 | 0 |
_aMarketing. _2BUEsh |
|
| 651 | _2BUEsh | ||
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.) |
|
| 942 |
_cBB _k658.8KOT _2ddc |
||
| 999 |
_c5953 _d5953 |
||