000			00898nac a22002411u 4500
010			_a 92017671
020			_a0131192310 (case)
082	0	0	_a658.802 _bSWA
090			_c5758 _d5758
100			_aSwayne, Linda.
245	0	0	_aCases in strategic marketing / _c[edited by] Linda E. Swayne, Peter M. Ginter.
250			_a2nd ed.
260			_aEnglewood Cliffs, N.J. : _bPrentice Hall,c1993. _cc1993.
300			_axxvii, 819 p. : _bill., maps ; _c25 cm.
500			_aDistributer : Al-Ahram.
504			_aIncludes bibliographical references.
511			_aCatalogued By : Mahitab.
650		0	_aMarketing _xDecision making _vCase studies.
650		0	_aMarketing _xManagement _vCase studies.
700	1		_aGinter, Peter M.
942			_cBB _k658.802SWA
999			_c5758 _d5758