000 00759nac a22001931u 4500
020 _a013188865X
082 _a658.8343
_bK2919
090 _c5017
_d5017
100 _aKeller, Kevin lane
245 _aBest practice cases in branding :
_blessons from the world's strongest brands/
_cKevin Lane Keller
260 _aUpper Saddle River, N.J. :
_bPearson Education/Prentice Hall, 2008
_c2008
300 _a382p.:
_bill.;
_c23 cm.
650 _abrand name products
_xmanagement
650 _abrand name products
_xmanagement case studies
650 _aMarketing
650 _aSelling
942 _cNB
_k658.8343 K2919
999 _c5017
_d5017