000			00958nac a22002531u 4500
010			_a 2001024810
020			_a0072398841 (hardback)
020			_a0071123121
082	0	0	_a658.848 _bC359
090			_c4548 _d4548
100			_aCateora, Philip R.
245	1	0	_aInternational marketing / _cPhilip R. Cateora, John L. Graham.
250			_a11th ed. _bInternational ed.
260			_aNew York : _bIrwin McGraw-Hill,c2002 _cc2002.
300			_axxv, 694 p. : _bill. ; _c29 cm.
440		4	_aThe McGraw-Hill/Irwin series in marketing
500			_aInternational Edition.
504			_aIncludes bibliographical references and indexes.
650		0	_aExport marketing.
650		0	_aInternational business enterprises.
700	1		_aGraham, John L.
942			_cBB _k658.848C359
999			_c4548 _d4548