| 000 | 00778nac a22001811u 4500 | ||
|---|---|---|---|
| 008 | 100916t xxu||||| |||| 00| 0 eng d | ||
| 010 | _a 87011281 | ||
| 020 | _a0029465826 | ||
| 082 | 0 | 0 |
_a658.802 _bCOH |
| 100 |
_aCohen, William A., _919387 |
||
| 245 | 1 | 4 |
_aThe Practice of marketing Management : _banalysis, Planning, and Implementation / _cWilliam A. Cohen. |
| 260 |
_aNew York : _bMacmillan , _cc1988. |
||
| 300 |
_a1 v. (Various pagings) : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _919388 |
|
| 942 |
_cBB _k658.802COH _2ddc |
||
| 999 |
_c4547 _d4547 |
||