000			00991nac a22002411u 4500
010			_a 90049108
020			_a0675206472
022			_a0029465516
082	0	0	_a658.802 _bH67315
090			_c4546 _d4546
100			_aHisrich, Robert D.
245	1	0	_aMarketing decisions for new and mature products / _cRobert D. Hisrich, Michael P. Peters.
250			_a2nd ed.
260			_aNew York : _bMacmillan ;c1991 _aToronto : _bCollier Macmmillan Canada ;c1991 _aNew York : _bMaxwell Macmillan International Pub. Group,c1991 _cc1991.
300			_axiv, 516 p. : _bill. ; _c25 cm.
440		0	_aMacmillan series in college marketing
504			_aIncludes bibliographical references and index.
650		0	_aProduct management.
650		0	_aNew products.
700	1		_aPeters, Michael P.
942			_cBB _k658.802H67315
999			_c4546 _d4546