| 000 | 00862nac a22002291u 4500 | ||
|---|---|---|---|
| 010 | _a 91035022 | ||
| 020 | _a0070067570 | ||
| 082 | 0 | 0 |
_a658.84 _bB7868 |
| 090 |
_c4488 _d4488 |
||
| 100 | _aBowersox, Donald J. | ||
| 245 | 1 | 0 |
_aStrategic marketing channel management / _cDonald J. Bowersox, M. Bixby Cooper. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc1992. |
||
| 300 |
_axix, 488 p. : _bill. ; _c24 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references (p. 458-459) and index. | ||
| 650 | 0 |
_aMarketing channels _xManagement. |
|
| 650 | 0 | _aBusiness logistics. | |
| 650 | 0 | _aPhysical distribution of goods. | |
| 700 | 1 | _aCooper, M. Bixby. | |
| 942 |
_cBB _k658.84B7868 |
||
| 999 |
_c4488 _d4488 |
||