| 000 | 00934nac a22002291u 4500 | ||
|---|---|---|---|
| 008 | 100916t xxu||||| |||| 00| 0 eng d | ||
| 010 | _a 93028550 | ||
| 020 | _a0070610150 (alk. paper) | ||
| 082 | 0 | 0 |
_a658.8 _bSTA |
| 100 |
_aStanton, William J. _919383 |
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| 245 | 1 | 0 |
_aFundamentals of Marketing / _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker. |
| 250 | _a10th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1994. |
||
| 300 |
_axxviii, 697 p. : _bco;. ill., col. maps ; _c27 cm. |
||
| 490 |
_917111 _aMcGraw-Hill/Irwin series in marketing |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing. _919384 |
|
| 700 | 1 |
_aEtzel, Michael J. _919385 |
|
| 700 | 1 |
_aWalker, Bruce J. _919386 |
|
| 942 |
_cBB _k658.8 STA _2ddc |
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| 999 |
_c4178 _d4178 |
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