000			01556nac a22002411u 4500
010			_a 2004002672
020			_a0749442018
082	0	0	_a658.83 _bC161
090			_c3909 _d3909
100			_aCallingham, Martin.
245	1	0	_aMarket intelligence : _bhow and why organizations use market research / _cMartin Callingham.
246	3	0	_aHow and why organizations use market research
260			_aLondon ; _aSterling, Va. : _bKogan Page,2004 _c2004.
300			_aviii, 223 p. ; _c24 cm.
440		0	_aMarket research in practice series
504			_aIncludes bibliographical references and index.
505	0		_aTypes of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.
650		0	_aMarketing research.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0414/2004002672.html
856	4	1	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2004002672-d.html
942			_cBB _k658.83 C161
999			_c3909 _d3909