| 000 | 00920nac a22002171u 4500 | ||
|---|---|---|---|
| 010 | _a 2003000966 | ||
| 020 | _a0749439270 | ||
| 082 | 0 | 0 |
_a658.827 _bH1494 |
| 090 |
_c3905 _d3905 |
||
| 100 | _aHaig, Matt. | ||
| 245 | 1 | 0 |
_aBrand failures : _bthe truth about the 100 biggest branding mistakes of all time / _cMatt Haig. |
| 260 |
_aLondon ; _aSterling, VA. : _bKogan Page,2003 _c2003. |
||
| 300 |
_aviii, 310 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [301]-302) and index. | ||
| 650 | 0 |
_aBrand name products _xMarketing. |
|
| 650 | 0 | _aBrand loyalty. | |
| 650 | 0 | _aBrand choice. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2003000966-d.html |
| 942 |
_cBB _k658.827H1494 |
||
| 999 |
_c3905 _d3905 |
||