000			02663cam a2200433 i 4500
001			ssj0002531794
003			EG-ScBUE
005			20260405124657.0
008			190828t2020 nyu f b 001 0 eng d
020			_a9781350089778
040			_aDLC _beng _erda _cDLC _dDLC _dEG-ScBUE
082			_222 _a391.00721 _bKAW
100	1		_aKawamura, Yuniya, _d1963- _eauthor.
245	1	0	_aDoing research in fashion and dress : _ban introduction to qualitative methods / _cYuniya Kawamura.
250			_aSecond Edition.
264		1	_aLondon : _bBloomsbury Visual Arts, _c2020.
300			_a166 pages ; _c24 cm
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
500			_a"First published in Great Britain by Berg 2011"--T.p. verso.
504			_aIncludes bibliographical references and index.
506			_aAvailable on campus and off campus with authorized login.
520			_a"Whether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic. Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics. By contextualizing history, theory and practice Doing Research in Fashion and Dress offers: -A systematic examination of qualitative research methods in fashion studies in social sciences. -A practical guide to anyone wishing to conduct fashion research in academia or in the business world. -An accessible grounding in contemporary fashion studies literature"-- _cProvided by publisher.
650		7	_aFashion _xResearch. _2BUEsh
650		7	_aQualitative research. _2BUEsh
650		7	_aFashion _xResearch _vCase studies. _2BUEsh
650		7	_aQualitative research _vCase studies. _2BUEsh
653			_cApril2026 _bART
655			_vReading book
942			_2ddc _cBB
949			_hseasebook
949			_hwellsebook
949			_heaebook
949			_hnwstebook
949			_hulebook
949			_hsbenebook
949			_hcoebook
999			_c31167 _d31138