000			02793nam a2200349 i 4500
001			R9781003364559
001			9781003364559
003			EG-ScBUE
005			20260405123838.0
008			240521s2024 nyu f b 001 0 eng d
020			_z9781032428475
035			_a9781003364559
040			_aNhCcYBP _beng _erda _cNhCcYBP _dEG-ScBUE
082	0	4	_a687.0688 _222 _bGAL
100	1		_aGallery, Charlene, _eauthor.
245	1	0	_aFashion business and digital transformation : _btechnology and innovation across the fashion industry / _cCharlene Gallery and Jo Conlon.
264		1	_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2024.
300			_axiii, 292 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	0		_aMastering fashion management
504			_aIncludes bibliographical references and index.
520			_a"Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including Artificial Intelligence, Virtual Reality, Augmented Reality, Digital Fashion Design, NFTs, 3D textiles, and Blockchain. Strategic concepts such as 'Retail-tainment', 'Phy-gital', Gamification and A-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer. Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources. This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology"-- _cProvided by publisher.
545	0		_aCharlene Gallery is a Reader at the University of Manchester, UK. Jo Conlon is a Senior Lecturer at the University of Manchester, UK.
650		7	_aClothing trade. _2BUEsh
650		7	_aClothing trade _xTechnological innovations. _2BUEsh
653			_cApril2026 _bART
655			_vReading book
700	1		_aConlon, Jo, _eauthor.
942			_2ddc _cBB
999			_c31166 _d31137