| 000 | 02576nam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | R9781003415589 | ||
| 001 | 9781003415589 | ||
| 003 | EG-ScBUE | ||
| 005 | 20260405093758.0 | ||
| 008 | 241212s2025 enk f b 001 0 eng d | ||
| 020 | _z9781032541846 | ||
| 040 |
_aDLC _beng _erda _cDLC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a746.92 _222 _bFAS |
| 245 | 0 | 0 |
_aFashion trends and forecasting : _bthe fashion futurists' toolkit / _cedited by Eunsuk Hur, Caroline Hemingray and Stephen Westland. |
| 264 | 1 |
_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2025. |
|
| 300 |
_axiii, 255 pages : _bcolor illustrations ; _c24 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 0 | _aMastering fashion management | |
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. It explains the importance of trend forecasting for businesses, and how technology such as Artificial Intelligence can help to advance it for the future. Addressing both macro and micro trends, including fashion styles, textiles, and colour trends as well as the impact of technology such as AI and the metaverse, the book offers guidance on how fashion students can address fast-changing consumer needs and demands, and identify wider shifts in the cultural, environmental, political and technological worlds. Case studies from globally-recognised organisations feature in every chapter, highlighting and contextualising theory for students. Discussion questions, further reading and exercises help facilitate class discussion and deeper understanding. Designed to equip the reader with Fashion Forecasting tools, methods and principles in an accessible and clear way, this text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying and Fashion Marketing. Supplementary online resources include a short instructor's manual of points to be used for seminar discussions and chapter-by-chapter PowerPoint slides for instructors"-- _cProvided by publisher. |
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| 650 | 7 |
_aClothing trade. _2BUEsh |
|
| 650 | 7 |
_aFashion _xForecasting. _2BUEsh |
|
| 650 | 7 |
_aFashion merchandising. _2BUEsh |
|
| 653 |
_cApril2026 _bART |
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| 655 | _vReading book | ||
| 700 | 1 |
_aHur, Eunsuk, _eeditor. |
|
| 700 | 1 |
_aHemingray, Caroline, _eeditor. |
|
| 700 | 1 |
_aWestland, Stephen, _eeditor. |
|
| 942 |
_2ddc _cBB |
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| 999 |
_c31151 _d31122 |
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