| 000 | 01249cam a2200361ua 4500 | ||
|---|---|---|---|
| 001 | 008069374 | ||
| 003 | EG-ScBUE | ||
| 005 | 20251130101551.0 | ||
| 008 | 951120t1995 nyua f 001 0 eng d | ||
| 020 | _a0471552542 | ||
| 020 | _a9780471552543 | ||
| 040 |
_aEG-ScBUE _beng _erda _cEG-ScBUE _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.83 _222 _bAAK |
| 100 | 1 |
_aAaker, David A., _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing research / _cDavid A. Aaker, University of California, Berkeley, V. Kumar, University of Houston, George S. Day, University of Pennsylvania, Wharton School. |
| 250 | _aFifth edition. | ||
| 264 | 1 |
_aNew York : _bJohn Wiley & Sons, Inc., _c[1995] |
|
| 264 | 4 | _cc1995 | |
| 300 |
_axvi, 783 pages : _billustrations ; _c26 cm |
||
| 336 |
_atext _2rdacontent _btxt |
||
| 337 |
_aunmediated _2rdamedia _bn |
||
| 338 |
_avolume _2rdacarrier _bnc |
||
| 500 | _aPrevious ed.: 1990. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 540 |
_aCurrent Copyright Fee: GBP32.00 _c0 _5Uk |
||
| 650 | 7 |
_aMarketing research. _2BUEsh |
|
| 653 | 1 | _aMarket research | |
| 655 | _vReading book | ||
| 700 | 1 |
_aKumar, V., _d1957- _eauthor. |
|
| 700 | 1 |
_aDay, George S., _eauthor. |
|
| 942 |
_2ddc _cBB |
||
| 999 |
_c31028 _d30999 |
||