000 02361 am a2200361Ii 4500
001 ocn1096362107
003 EG-ScBUE
005 20251126101002.0
008 190413t2020 caua f b 001 0 eng d
020 _a9781526444707
035 _a(OCoLC)ocn1096362107
040 _aYDX
_beng
_erda
_cYDX
_dCDX
_dPAU
_dUKOBU
_dOCLCF
_dIBI
_dUPM
_dU@M
_dEG-ScBUE
082 0 4 _a305.800721
_222
_bKOZ
100 1 _aKozinets, Robert V.,
_d1964-
_eauthor.
245 1 0 _aNetnography :
_bthe essential guide to qualitative social media research /
_cRobert V Kozinets.
250 _aThird edition.
264 1 _aLos Angeles :
_bSAGE,
_c2020.
264 4 _c©2020
300 _aviii, 460 pages :
_billustrations (some color) ;
_c25 cm
336 _atext
_btxt
_2rdacontent
336 _astill image
_bsti
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aSubtitle varies between editions.
504 _aIncludes bibliographical references and index.
505 0 _aMachine generated contents note: 1. Introducing: Netnography, Qualitative Social Media Research Methods, and This Book -- 2. A History of Social Media -- 3. Media: Communicating and Connecting in the 21st Century -- 4. Socialities: All the Ways We Connect -- 5. Praxis: Introducing Practices and Data Operations -- 6. Ethics: Procedures and Flowcharts, Updates and Rules -- 7. Data: The Methodology of Netnographic Data Collection -- 8. Investigating: Five Steps to Social Media Data Collection -- 9. Interacting: Turning Connection and Communication into Research Data -- 10. Immersing: Journaling and Organizing a Reflective Curation -- 11. Integrating: Combining Telescopic and Microscopic Understandings -- 12. Analyzing: Elemental Data Transformation Operations -- 13. Interpreting: How to Discover and Make Meaning from Netnographic Data -- 14. Communicating: Presenting and Publishing Your Netnography -- 15. The Future of Netnography.
520 8 _aThis title explores the discipline of 'netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online.
650 7 _aEthnology
_xComputer network resources.
_2BUEsh
650 7 _aEthnology
_xResearch
_xComputer network resources.
_2BUEsh
655 _vReading book
942 _2ddc
_cBB
999 _c31016
_d30987