000			02163nam a22003017a 4500
003			EG-ScBUE
005			20251125102031.0
008			200219s2010 enk f b 001 0 eng d
020			_a9780470710401
040			_aEG-ScBUE _beng _cEG-ScBUE _erda _dEG-ScBUE
082	0	4	_a658.83 _222 _bPOY
100	1		_aPoynter, Ray, _eauthor.
245	1	4	_aThe handbook of online and social media research : _btools and techniques for market researchers / _cRay Poynter.
264		1	_aWest Sussex, United Kingdom : _bJphn Wiley & Sons Ltd, _c2010.
300			_axix, 441 pages ; _c26 cm
336			_atext _2rdacontent _btxt
337			_aunmediated _2rdamedia _bn
338			_avolume _2rdacarrier _bnc
504			_aIncludes bibliographical references and index.
505	8		_aMachine generated contents note: Contents -- Foreword -- By Finn Raben -- Introduction -- PART I -- Online Quantitative Survey Research -- 1 Overview of Online Quantitative Research -- 2 Web Survey Systems -- 3 Designing Online Surveys -- 4 Working with Panels and Databases -- 5 Running an Online Survey and Summary -- PART II -- Qualitative Research -- 6 Overview of Online Qualitative Research -- 7 Online Focus Groups -- 8 Bulletin Board Groups and Parallel IDIs -- 9 Other Online Qualitative Methods and Summary of Online Qualitative Research -- PART III -- Social Media -- 10 Participatory Blogs as Research Tools -- 11 Online Research Communities/MROCs -- 12 Blog and Buzz Mining -- 13 Other Social Media Topics and Summary -- PART IV -- Research Topics -- 14 Specialist Research Areas -- 15 Website Research -- 16 Research Techniques and Approaches -- 17 The Business of Market Research -- PART V -- Breaking News! -- 18 NewMR -- 19 Trends and Innovations -- 20 An Overview of Online and Social Media Research -- Glossary -- Further Information -- References -- Acknowledgements.
650		7	_aMarketing research. _2BUEsh
650		7	_aSocial media. _2BUEsh
650		7	_aInternet searching. _2BUEsh
655			_vReading book
856	4	2	_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg
942			_2ddc _cBB
999			_c31007 _d30978